Innovative Nonprofit Online Fundraising Tools: Crowdfunding, Peer-to-Peer, and More

As the marketing department of a nonprofit organization, you're always looking for new and innovative ways to raise funds and engage with your supporters. While email marketing is an important tool for online fundraising, there are many other options available that can help you reach your goals. In this blog post, we'll explore some of the most innovative nonprofit online fundraising tools available, including crowdfunding, peer-to-peer fundraising, and more.

Crowdfunding

Crowdfunding is a popular online fundraising tool that allows organizations to raise small amounts of money from a large number of people. Many crowdfunding platforms, such as Kickstarter and Indiegogo, allow nonprofits to create campaigns and set fundraising goals. Supporters can then contribute money to the campaign, often in exchange for perks or rewards. Crowdfunding is a great way to get the word out about your organization and engage with a large audience.

Peer-to-Peer Fundraising

Peer-to-peer fundraising involves enlisting your supporters to fundraise on your behalf. This can be done through a platform like Classy, which provides tools for creating fundraising pages and setting goals. Supporters can then share their pages with their own networks and ask for donations. Peer-to-peer fundraising is a powerful way to leverage the networks of your supporters and raise a large amount of money.

Donor Management Tools

Donor management tools, such as DonorPerfect and MyDigitalNPO, allow nonprofits to track and manage their donor relationships. These tools provide features like email marketing, donor segmentation, and event management, which can help organizations build stronger relationships with their supporters and raise more funds.

Text-to-Donate

Text-to-donate is a simple and convenient way for supporters to make donations using their mobile phones. All they have to do is send a text message with a specific keyword to a designated number, and they'll receive a link to make a donation. Text-to-donate is a great way to make it easy for supporters to donate, especially if they're on the go.

Online Fundraising Events

Online fundraising events, such as webinars and virtual galas, can be a great way to engage with supporters and raise funds. These events allow organizations to reach a wider audience, and they can be promoted through email marketing, social media, and other channels.

As you can see, there are many innovative nonprofit online fundraising tools available that can help you reach your goals. By incorporating these tools into your fundraising strategy, you can build stronger relationships with your supporters and raise more money for your organization.

If you're still having difficulty improving your online fundraising results, it might be time to consider seeking assistance.

A professional agency and consultants can provide expertise and resources to help you create more effective campaigns and reach your fundraising goals. At MyDigitalNPO, we have a team of experienced professionals who are dedicated to helping nonprofit organizations succeed.

We offer a range of services, including strategy and planning, email list segmentation, mobile optimization, and full-service copywriting. Contact us today to learn more about how we can help you improve your nonprofits online fundraising efforts.